These acts are gaining more popularity across various platforms such as YouTube, Facebook and it looks like Safaricom has taken note. The giant Kenyan Teleco has launched a new, mobile-first content streaming platform, dubbed Baze. This video-on-demand service offers a wide selection of local and regional short-form videos in comedy, drama, lifestyle, music, among others. The launch event brought together some of the biggest acts in Kenya’s entertainment scene from comedians, musicians, producers and directors alike, an indication of just how diverse the platform is set to be. Perhaps one of the biggest titles to grace the launch event of BAZE was Mission To Rescue, directed by Gilbert Lukali and produced by, Carna Wambui. The action film will be the first film to be aired on the Safaricom Baze platform. To experience this new platform, all you need to do is dial 54455# on your Safaricom line and that will give you the option to sign up or try out the service for a 7-day free trial period. Alternatively, you can visit baze.co.ke and register as normal. Important to note is that you don’t need to use Safaricom bundles to enjoy these services as it works on Wi-Fi as well, unlike some platforms we know. (Airtel TV) This isn’t Safaricom’s first swing at the whole content streaming platform. Back in 2018, we saw Safaricom unveiling Songa, its music streaming platform that was set to fill the gap as industry-leader, Spotify, didn’t have a presence in the market. That service has now been deprecated and this newly launched Baze is a spiritual successor to that. How well this new platform will fair in the market with competition from the likes of Royal Media Services’ Viusasa remains to be seen.
