The convenience of online shopping is in the fact that all of this can be done in the comfort of your home with an internet enabled device. Julius Magala Superprice CEO says that; At a time when online shopping and internet businesses are blooming in Uganda, we hope to see a fully developed online shopping eco-system with online business bottlenecks removed. Rocket internet has invested heavily in African internet startups like Hellofood, Lamudi, Kaymu, jumia, Jovago among others. These will potentially spark the growth and interest in online shopping on the continent. Countries like Nigeria have more developed eco-systems with a bigger majority of the population shopping online. On a curious note, Supaprice Uganda is independent of Supaprice.co.uk yet they share a name. I am wondering if they took time to think about their branding. What this means that it’s going to be twice as hard to have an online presence as an internet startup since the UK Supaprice appears when you Google Supaprice. it goes without saying that all the Social media handles were taken as well. The bigger concern at this point is whether startups like Supaprice can survive given the competition from Rocket Internet’s babies who raise millions of dollars in series A funding.
